Matt Luecke

Matt LueckeMatt LueckeMatt Luecke

Matt Luecke

Matt LueckeMatt LueckeMatt Luecke

Matt Luecke

Matt LueckeMatt LueckeMatt Luecke

Sales Management Professional

Professional Background

Account Manager

SMC Electric

09/2024 - 11/2025


  •  Manage and grow a high-value manufacturing-based sales territory by cultivating long-term relationships with industrial, commercial, and contractor accounts.
  •  Drive revenue growth by identifying new business opportunities, upselling value-added solutions, and delivering exceptional customer service. Consistently exceed sales targets through a relentless work ethic, strategic planning, and customer-focused approach. 
  • Act as a trusted advisor by understanding clients’ operational challenges and recommending tailored electrical and automation solutions. 
  • Collaborate closely with internal teams, manufacturers, and vendors to ensure seamless delivery and support for all client needs. 
  • Advocate on behalf of customers to ensure pricing, logistics, and product solutions align with their project and business goals. 
  • Conduct regular site visits, presentations, and product demos to support customers’ technical and procurement decisions. 
  • Maintain in-depth knowledge of electrical products, control systems, lighting, and automation technology to provide expert-level guidance. Track market trends, competitor activity, and customer feedback to inform sales strategy and territory development. Recognized for strong interpersonal skills, professionalism, and a reputation as a top performer with unwavering drive. 


Director of Marketing & Sales

3D Enterprise

08/2023 - 08/2024


  •  Managed a portfolio of 400+ retail outlets totaling $650,000 in sales. 
  • Grew account base by 25% in under one year. 
  • Expanded company from traditional B2B wholesale in to new markets including marketing services, vending, state contracted visitor centers, micromarkets and concessions. 
  •  Implemented digital infrastructure to streamline business intelligence and enhance sales effectiveness and maximize operational efficiencies. 
  • Managed and developed sales team. 
  • Strategically grew product portfolio to adapt to economic conditions and optimize differentiation from competitors. We were first to market with Pop Daddy Pretzels, Ozark Jerky, Lil Goofy’s Candies among many other brands and products. 
  • Continually strategically adapted to market pressures with dynamic pricing structures to maintain competitiveness and to grow net profit. 
  • Leaned out miscellaneous overhead expenses by 40%. 
  • Transitioned legacy distribution model of peddling to pre sale/delivery model. This increased salesperson productivity by 30% and resulted in a 15% increase in sales volume per salesperson. 


Senior Territory Manager

Reynolds American, Inc.

04/2014 - 02/2023


  •  Monthly sales calls on 150 high-volume retail accounts in multiple states for the largest international tobacco manufacturer. 
  • Organized sales meetings with employees, the division president, the closing coordinator, and the construction manager to share best practices for improving processes. 
  • Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets, and effectively managing inventories. 
  • Devised sales and distribution strategies and supported the management model to obtain a $15 Million revenue. 
  • Collaborated with owners and buyers to create a strategic growth plan centered on building the store's brand. 
  • Met sales goals by forming effective sales teams, preparing annual sales and marketing budgets, and putting strategic action plans in place. 
  • Kept existing customers and expanded my customer base, product line, and sales volume significantly by earning the #1 spot nationwide with the highest share of market on VUSE Vapor, outperforming 2,000+ other territories. 
  • Developed value-added solutions and approaches by leveraging trends in customer industries and marketplaces. 
  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues. 
  • Increased revenue and profit margins by providing excellent customer service, implementing protocols, and quickly resolving sales reports. 
  • Developed and significantly expanded sales territory over the course of 9 years. 
  • Taught cross-selling and relationship-building techniques to associates. 
  • Increased profitability by utilizing multiple marketing channels and sales strategies. 
  • Developed strong professional relationships with suppliers and key clients to drive long-term business development 


Market Manager, Sales Execution Coordinator, Multiple Other Roles

Luecke Distributing Company, Inc.

01/2005 - 11/2012


  •  Attracted new customers by optimizing business strategies and launching new products to diversify offerings. 
  • Met profitability targets by developing and implementing all commercial activities. 
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals. 
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability. 
  • Oversee all aspects of content creation and distribution across all platforms. Provided monthly projections, product launches, and other marketing plans to senior executives. Oversaw the creation and implementation of media strategies that resulted in consistent increases in brand awareness. 
  • Supported senior management during the executive decision-making process by generating data reports and conducting analysis to improve operational efficiencies. 
  • Surpassed the regional annual sales goal by 3% each year. Exceeded sales goals and increased profitability by developing sales strategies and business plans based on market trends. 
  • Hired talent who brought added value, a positive attitude, and industry knowledge to the sales team by recruiting, interviewing, and hiring them. 
  • Experience working with all functional areas of the operation.


Other Work Experience

  • Project Manager - John Sumrall Construction/Professional Facility Services
  • Financial Advisor - Northwestern Mutual
  • General Manager - EA Screenprinting

Education

MBA

William Woods University

2011 - 2013


Bachelor of Science in Business Administration

Southeast Missouri State University Harrison College of Business

Area of Study - Marketing Management 

Phi Kappa Phi Honors Society

2003-2007

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Matt Luecke

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